It features a simple coloring and a mature design.🌟

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Aqua Terra appears as a new model for Seamaster✨⌚

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A model featuring a subtle shiny sapphire bezel from the popular ACT Line series has been released, based on an elegant and sporty design.

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The popular GW-M5610 series inherits the design of the DW-5000C and has evolved with tough solar and multi-band 6!

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SEIKO PROSPEX Divers' first mechanical GMT movement Cal.6R54✨

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Blog : XC

澄み渡るような気持ちで日々を過ごしてほしいと想いを込めた「mizu」コレクションが登場💧✨

Introducing the "mizu" collection, which is filled with the desire for you to spend your days with a clear feeling.💧✨

January 20, 2021

A beautiful and soft expression full of transparency is impressive. A fusion of a pervasive sense of power and a beautiful, transparent expression. It features a gently rounded bezel and...

爽やかな朝日とロマンチックな夕日をテーマにした、美しく華やかな限定モデルが登場✨【数量限定2500個】

Introducing a beautiful and gorgeous limited edition model with the theme of refreshing sunrises and romantic sunsets.✨[Limited quantity 2500 pieces]

January 10, 2021

The white pearl dial is decorated with a pale orange gradation to evoke the image of the rising sun. A pattern that expresses the sparkle of the sun and four...

「HAKUTO-R」にも採用予定の「デュラテクトDLC」をケースとバンドに使用⌚✨ 【世界数量限定1300個】

“Duratect DLC”, which is also scheduled to be adopted for “HAKUTO-R”, is used for the case and band⌚✨ [Limited to 1300 pieces worldwide]

December 31, 2020

The dial emphasizes the grand sense of depth of the universe with a gradation of blue and dark blue. The combination of Roman numerals and bar indexes creates an elegant...

mizucollection 雫に見立てたミルグレインがガラスのふちを彩る「ミルグレインドロップガラス」を採用✨💧【世界数量限定2100個】

mizucollection Adopts "milgrain drop glass" in which milgrain shaped like drops colors the edge of the glass.✨💧[Limited to 2100 pieces worldwide]

December 20, 2020

A modern and elegant limited edition model inspired by a gushing spring is now available from the ``mizu'' collection, which aims to help you spend your days with a feeling...

Introducing the long-awaited pair watch from xC (Cross Sea)✨[Limited to 1900 pieces worldwide]

December 19, 2020

With the theme of "Sparkle in the forest," this beautiful model depicts stars shining through the trees of the forest. A romantic design inspired by the forest, the place where...

Introducing the "mizu" collection, which is filled with the desire for you to spend your days with a clear feeling.✨💧

December 09, 2020

A beautiful and soft expression full of transparency is impressive. A fusion of a pervasive sense of power and a beautiful, transparent expression. It features a gently rounded bezel and...

デザインのテーマは「mizu」💧水面が揺れ動くように美しい煌めきを放つ文字板が印象的✨

The design theme is "mizu"💧Impressive dial that emits a beautiful sparkle that resembles the swaying of water.✨

November 30, 2020

A pattern inspired by a ring of bursting water is drawn on the dial, and it is decorated with glitter that gives off a fresh sparkle.✳ [Limited to 1700 pieces...

Introducing the "mizu" collection, which is filled with the desire for you to spend your days with a clear feeling.💙😗✨

October 15, 2020

A beautiful and soft expression full of transparency is impressive. A fusion of a pervasive sense of power and a beautiful, transparent expression. It features a gently rounded bezel and...

Introducing the "mizu" collection, which is filled with the desire for you to spend your days with a clear feeling.✨💎

October 08, 2020

A beautiful and soft expression full of transparency is impressive. A fusion of a pervasive sense of power and a beautiful, transparent expression. It features a gently rounded bezel and...

「時の女神（大坂なおみ選手）」が、未来へ向かう人々にエールを送り、「この時計とともに新しい時を刻んでほしい」という、希望メッセージをこめた「CITIZEN JOUNETSU COLLECTION」🎀✨

"CITIZEN JOUNETSU COLLECTION" is a message of hope in which the "Goddess of Time (Naomi Osaka)" sends cheers to people heading toward the future, saying, "I want you to mark a new time with this clock."🎀✨

September 07, 2020

From the red of the dial to the cherry pink of the bezel*, the gradation represents the sky being dyed with the red of passion. A pattern inspired by a...

「時の女神（大坂なおみ選手）」が、未来へ向かう人々にエールを送り、「この時計とともに新しい時（熱くなる時）を刻んでほしい」という、希望メッセージをこめた「CITIZEN JOUNETSU COLLECTION」🎀✨

"CITIZEN JOUNETSU COLLECTION" is a message of hope in which the "Goddess of Time (Naomi Osaka)" sends cheers to people heading toward the future, saying, "I want you to mark a new time (a hotter time) with this watch."🎀✨

September 05, 2020

Inspired by the "passion and intelligence" hidden in a mature woman, a pattern depicting gentle progress is etched onto the red dial, which is imprinted with a white pearl oyster...

日々を輝いて過ごしてほしいという願いを込め、全ての時間を美しく照らす希望に満ちた光からインスピレーションを得た「hikari（光）」コレクション💎

The "hikari (light)" collection is inspired by the hopeful light that beautifully illuminates every moment, with the wish for each day to shine brightly.💎

August 30, 2020

The glossy bezel expresses a beautiful and powerful shine like the sun. The dial is designed with the image of light shining into a cross, with shimmering cut parts placed...