It features a simple coloring and a mature design.🌟

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Aqua Terra appears as a new model for Seamaster✨⌚

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A model featuring a subtle shiny sapphire bezel from the popular ACT Line series has been released, based on an elegant and sporty design.

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The popular GW-M5610 series inherits the design of the DW-5000C and has evolved with tough solar and multi-band 6!

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SEIKO PROSPEX Divers' first mechanical GMT movement Cal.6R54✨

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Blog : GENTEI

LUKIA誕生25周年を迎える2020年を初夏の日差しをたっぷり受けた華やかなFlower Crown（花冠）がテーマのモデル🌼💚

A model with the theme of a gorgeous Flower Crown that received plenty of early summer sunlight in 2020, which marks the 25th anniversary of LUKIA's birth.🌼💚

August 05, 2020

A special premium summer limited model with a white pearl dial inlaid with 10 diamonds, a subtly sparkling flower crown pattern, and hour and minute hands shaped like petals or...

セイコーが贈る、前を向くすべての人たちの背中を押す日本限定コレクション✊✨【全世界数量限定1000個】

A Japan-only collection presented by Seiko that will encourage all those who are looking forward.✊✨[Limited to 1000 pieces worldwide]

August 01, 2020

A special model dressed in Japan blue that will inspire you when you need it most. The combination of blue, which has been used in Japanese uniforms since the Kamakura...

A limited edition model that colorfully expresses a woman's inner radiance.✨💎

July 31, 2020

The ``hikari'' collection is inspired by the hope-filled light that beautifully illuminates every moment, with the wish for each day to shine brightly. The sparkling, flickering light is beautifully expressed...

A model with the theme of a gorgeous Flower Crown that received plenty of early summer sunlight in 2020, which marks the 25th anniversary of LUKIA's birth.🏵✨

July 30, 2020

A special premium summer limited edition model with a white pearl dial inlaid with 12 diamonds, a subtly sparkling flower crown pattern, and hour and minute hands shaped like petals...

A model with the theme of a gorgeous Flower Crown that received plenty of early summer sunlight in 2020, which marks the 25th anniversary of LUKIA's birth.🏵✨

July 27, 2020

A special premium summer limited edition model with a white pearl dial inlaid with 12 diamonds, a subtly sparkling flower crown pattern, and hour and minute hands shaped like petals...

Introducing a limited edition model with the theme of “Summer Cruise”🌞💙[Limited to 400 pieces worldwide]

July 25, 2020

The white ceramic bezel and white silicone strap harmonize to create an open design that gives a cool impression to the exposed arm. The blue sapphire set on the white...

スタジオジブリ・宮崎駿監督によって制作された長編アニメーション作品、映画公開から30周年を迎える「となりのトトロ」とのコラボレーションモデル🌻💚

A collaboration model with ``My Neighbor Totoro,'' a feature-length animated work produced by Studio Ghibli director Hayao Miyazaki and celebrating the 30th anniversary of the movie's release.🌻💚

July 22, 2020

The cute design features a small Totoro holding a four-leaf clover peeking out from a three-dimensional flower garden. The attention to detail and soft colors will capture the hearts of...

女性の憧れであるダイヤモンドが輝くLady Diamond （レディダイヤ）から、前を向くすべての人たちの背中を押す日本限定コレクションが登場💍✨

Lady Diamond, the sparkling diamonds that women dream of, has released a Japan-only collection that will encourage all those who are looking forward.💍✨

July 20, 2020

A special model dressed in Japan blue that will inspire you when you need it most. The combination of blue, which has been used in Japanese uniforms since the Kamakura...

A Japan-only collection presented by Seiko that supports all those who are looking forward⌚❗

July 20, 2020

The Astron 5X series is a "next generation GPS solar watch" that combines improved functionality based on user benefits and a design that matches the times. [Limited to 1000 pieces...

夏の夜を華やかに彩るレインボー色の花火をイメージした、鮮やかなカラーが特徴のペアモデル🎆✨

A pair of models featuring bright colors inspired by rainbow-colored fireworks that brighten up summer nights.🎆✨

July 10, 2020

The design theme is summer rainbow, and the design is perfect for active occasions such as regular summer events (fireworks, summer festivals), summer festivals, and watching sports.The navy dial is...

A new cocktail time born from Traveler's Bliss⌚

July 10, 2020

From an elegant model inspired by an authentic bar to a hotel bar while traveling. It features a refreshing dial color reminiscent of the cocktails you drink at the rooftop...

SEIKO BRIGHTZ Model with Ryota Yamagata as a motif❕

July 09, 2020

Adopts a caliber equipped with a chronograph function that is highly compatible with track and field events where time measurement is essential. The dial is colored navy, which is said...