It features a simple coloring and a mature design.🌟

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Aqua Terra appears as a new model for Seamaster✨⌚

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A model featuring a subtle shiny sapphire bezel from the popular ACT Line series has been released, based on an elegant and sporty design.

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The popular GW-M5610 series inherits the design of the DW-5000C and has evolved with tough solar and multi-band 6!

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SEIKO PROSPEX Divers' first mechanical GMT movement Cal.6R54✨

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Blog : EXCEED

人気シリーズのデザインを受け継ぎながら、ワールドタイム機能を搭載したハッピーフライトモデルが登場💁✨

Introducing the Happy Flight model, which inherits the design of the popular series and is equipped with a world time function.💁✨

July 20, 2021

While following the round case form and flower band with a gentle and elegant impression, the balance between Arabic numerals and cut indexes has been arranged. The time difference display...

「シチズンエールコレクション」私たち一人ひとりが持っている、新しい時代への希望を、幾何学模様の「未来のカケラ」で表現した限定モデル💡

"Citizen Yell Collection" A limited edition model that expresses the hopes each of us has for a new era through geometric patterns of "pieces of the future."💡

July 15, 2021

It features a design that expresses the "sparkle" emitted by fragments of the future. [Limited to 600 pieces worldwide] Elegant white pearl shell is used for the subdial indicating local...

「トケイソウ」をモチーフにデザインされた、ダイヤモンド輝くエレガントな色のモデルが登場💎✨【数量限定500個】

Introducing a model with an elegant color that sparkles with diamonds and is designed with the motif of "passiflora".💎✨[Limited quantity of 500 pieces]

June 30, 2021

It blooms from May to October, and its unique structure is derived from the three-part pistil that resembles the long, short, and second hands of a clock. The elegant white...

A dress watch with a thin case and high precision functions with an annual difference of ±10 seconds⌚✨

June 25, 2021

The all-Roman numeral index expresses the elegant worldview typical of Exceed. In addition, the multi-row band creates an elegant look typical of a dress watch. Made of super titanium that...

Introducing the Happy Flight model, which inherits the design of the popular series and is equipped with a world time function.💁💕

June 10, 2021

While following the round case form and flower band with a gentle and elegant impression, the balance between Arabic numerals and cut indexes has been arranged. The time difference display...

「HAKUTO-R」にも採用予定の「デュラテクトDLC」をケースとバンドに使用⌚✨ 【世界数量限定1300個】

“Duratect DLC”, which is also scheduled to be adopted for “HAKUTO-R”, is used for the case and band⌚✨ [Limited to 1300 pieces worldwide]

December 31, 2020

The dial emphasizes the grand sense of depth of the universe with a gradation of blue and dark blue. The combination of Roman numerals and bar indexes creates an elegant...

シックな空間で、夫婦が二人だけの特別な時を過ごすディナーシーンをイメージした「いい夫婦の日」限定モデル💝【数量限定600個】

A limited model for "Good Couple's Day", inspired by a dinner scene where a couple spends a special time just the two of them in a chic space.💝[Limited quantity 600 pieces]

November 21, 2020

A limited edition model for "Good Couple's Day", inspired by a dinner scene where a couple spends a special time just the two of them in a chic space. The...

世界4エリアの電波を受信するハッピーフライトシリーズに、クラシカルでエレガントなトノー型モデルが登場💁✨

A classic and elegant tonneau-shaped model is now available in the Happy Flight series, which receives radio waves from 4 areas around the world.💁✨

September 18, 2020

It features a bracelet-type design with a round-shaped case. The white pearl shell has a circular engraved pattern, and the gorgeously finished dial and Roman numeral indexes emphasize the classic...

「時の女神（大坂なおみ選手）」が、未来へ向かう人々にエールを送り、「この時計とともに新しい時を刻んでほしい」という、希望メッセージをこめた「CITIZEN JOUNETSU COLLECTION」🎀✨

"CITIZEN JOUNETSU COLLECTION" is a message of hope in which the "Goddess of Time (Naomi Osaka)" sends cheers to people heading toward the future, saying, "I want you to mark a new time with this clock."🎀✨

September 07, 2020

From the red of the dial to the cherry pink of the bezel*, the gradation represents the sky being dyed with the red of passion. A pattern inspired by a...

七夕の夜空を彩る天の川と2つの一等星をモチーフにした、薄くエレガントなペア💕👫【数量限定700個】

A thin and elegant pair with the motif of the Milky Way and two first-class stars that color the Tanabata night sky.💕👫[Limited quantity 700 pieces]

June 10, 2020

This is a watch for adults based on reliable technology, quality, and sophisticated design. A dark blue dial with a pattern reminiscent of the Milky Way. At the 12 o'clock...

[ペアウォッチ] 永遠の絆の象徴であるダイヤモンドをインデックスの5ヶ所にセッティング❤

[Pair watch] Diamonds, a symbol of eternal bonds, are set in five locations on the index.❤

May 20, 2020

The elegant and beautiful dial is made of white pearl oyster that takes many years to form, and diamonds, a symbol of an eternal bond, are set in five locations...

初冬に花を咲かせる「寒牡丹」をモチーフにデザインしたハッピーフライト搭載の限定モデル✨

A limited model equipped with Happy Flight, designed with the motif of "Kan Peony", which blooms in early winter.✨

March 23, 2020

The white pearl dial is engraved with the image of cold peony petals, and the indexes are set with 5 diamonds. Beautifully and delicately expressing the atmosphere of dignified winter...