It features a simple coloring and a mature design.🌟

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Aqua Terra appears as a new model for Seamaster✨⌚

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A model featuring a subtle shiny sapphire bezel from the popular ACT Line series has been released, based on an elegant and sporty design.

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The popular GW-M5610 series inherits the design of the DW-5000C and has evolved with tough solar and multi-band 6!

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SEIKO PROSPEX Divers' first mechanical GMT movement Cal.6R54✨

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Blog : セイコー5スポーツ

Sports Style is an "extraordinary. Colors up active scenes" series!😎

January 26, 2024

Recommended for those who like sports tastes, outdoor fashion, and those who are looking for a casual watch that is tough and usable. Although it is made in Japan, it...

Seiko 5 SportsのFIELDデザインシリーズを正統進化させたGMTモデルが登場✨

Introducing the GMT model, which is an authentic evolution of Seiko 5 Sports' FIELD design series.✨

December 14, 2023

A flagship model of FIELD design that has evolved caliber specs while maintaining the base design and size. The design has a GMT function (24 o'clock) notation on the top...

Introducing a model that pays homage to a particularly popular design from the collection developed by Seiko 5 Sports in the late 1960s, when the brand was born.💁🌟

June 20, 2023

セイコー5スポーツ SKX Sports Styleに、1960年代後半の創成期コレクションへオマージュを捧げたSBSA217が登場。当時人気だったビビッドカラーのベゼル表示板を忠実に再現し、SKXケースならではの実用性と組み合わせています。逆回転防止ベゼルやシースルー・スクリューバックなど本格仕様も充実。流通限定モデルです。腕時計のななぷれバイヤーが徹底解説します。

PEANUTS was born in 1950 as a comic serialized in a newspaper.🌈🖤

May 17, 2023

Snoopy, who shows various expressions in comics, is the embodiment of "Show your style".Inspired by black and white comics, the dial and band are based on black and white. In...

コンパクトで使いまわしがし易いミッドサイズを展開することでEDC（EveryDay Carry）を体現⌚🌟

Embodying EDC (EveryDay Carry) by developing a mid-size model that is compact and easy to use.🌟

April 23, 2023

In the SKX series, the mid-size model represented by SKX013, which is as popular as SKX007, has been relaunched as Seiko 5 Sports. The design of the SKX013 has been...

SKX系シリーズで、SKX007と並んで人気の高い、SKX013を代表とするミッドサイズをSeiko 5 Sportsでリローンチ☝️✨

In the SKX series, we have relaunched the mid-size model represented by SKX013, which is as popular as SKX007, with Seiko 5 Sports.☝️✨

April 19, 2023

Embodying EDC (EveryDay Carry) by developing a mid-size model that is compact and easy to use. The design of the SKX013 has been kept as much as possible, keeping the...

[選べるモデル] Suits Styleシリーズより、アーカイブをベースとしたケース径36のモデルが登場✨⌚

[Selectable models] From the Suits Style series, a model with a case diameter of 36 mm based on the archive is now available.✨⌚

March 26, 2023

While resizing to mid-size from the current model of the FIELD series, the crown is intentionally the same size to express the uniqueness of the FIELD watch. Targeting Millennials who...

Suits Styleシリーズより、アーカイブをベースとしたケース径36のモデルが登場⌚

From the Suits Style series, a model with a case diameter of 36 mm based on the archive is now available⌚

March 24, 2023

While resizing to mid-size from the current model of the FIELD series, the crown is intentionally the same size to express the uniqueness of the FIELD watch. Recommended for millennials...

From the Suits Style series, a model with a case diameter of 36 mm based on the archive is now available.✨⌚

March 11, 2023

While resizing to mid-size from the current model of the FIELD series, the crown is intentionally the same size to express the uniqueness of the FIELD watch. Targeting Millennials who...

From the Suits Style series, a model with a case diameter of 36 mm based on the archive is now available⌚

March 10, 2023

While resizing to mid-size from the current model of the FIELD series, the crown is intentionally the same size to express the uniqueness of the FIELD watch. Recommended for millennials...

大好評だったカスタマイズキャンペーンの第2弾が登場⌚✨【世界数量限定1968個】

The second installment of the highly popular customization campaign is here⌚✨[Limited to 1968 pieces worldwide]

March 07, 2023

In addition to the first part, the customization campaign also includes parts from popular archive models from the 1960s. The total number of parts has increased from 37 to 57,...

FIELD/MILITARYデザインと相性のよいステルスブラックのモデルが登場⌚

Introducing a stealth black model that goes well with the FIELD/MILITARY design⌚

October 07, 2022

Even though it is a one-tone color, the design is arranged to give you a sense of texture by using different materials and adding three-dimensional depth. An almighty coloring that...